Better yet, the conversations that result from compelling Pain Letters are more substantive than the cursory screening calls that standard cover letter and resumes generate. That's a lot better than their results lobbing resumes into the Black Hole recruiting portals. Pain Letter users tell us that their Pain Letters result in callbacks about twenty-five percent of the time. Grace says she'd be happy to talk if the issues she raised are on Jack's radar screen. Grace ties Jack's Business Pain back to her experience at Melted Candies, when they faced their own high-growth-inspired Business Pain.
The Pain Hypothesis - Grace talks about Angry Chocolates' deal with Wolfgang Puck and its year-over-year sales, both announced via press releases on Angry's website. The hook (congratulations on something specific - in this case, Jack's speech at the Atlanta Natural Foods Expo). If you have time to chat by phone or start an email conversation, my contact details are on my resume.Ī Pain Letter is short and to the point. Now I'm looking for the next challenge and curious how your team at Angry Chocolates is surmounting the high-growth challenge. We narrowly pulled it out and grew the company from $14M to $85M in sales during that time. We had to serve our loyal domestic customers while expanding into South America and Europe. Nestle in 2012, we had a similar challenge. When I was Marketing Director at Melted Candies from 2007 until the acquisition by I can only imagine that with year-over-year growth of 50% and given your new distribution deal with Wolfgang Puck's organization, your Marketing folks are taxed to the limit. It's tremendous to see Angry Chocolates making a big splash in the seagrass-infused chocolate arena. I was happy to catch the last half of your talk at the Atlanta Natural Foods Expo, and to become a fan! I couldn't agree more with your observation that kelp is the new hemp. He or she may say "I'd like to talk with his person, at least." That's all you need! When you tie the most likely Business Pain to your own experience through a Dragon-Slaying Story, your hiring manager's brain may wake up. Your manager has a huge incentive to keep reading your Pain Letter. Not-for-profits are learning that they're competing against one another for mindshare and funding, and competing with for-profit companies too.Įvery organization has pain! When you begin your Pain Letter congratulating your target hiring manager on something cool the organization has done recently (an item you found in the company's About Us or Newsroom page) and then make a hypothesis about the most likely Business Pain for your manager, you're in a great spot. Most universities have done a horrible job staying connected to alums, students' families and their own communities, because they didn't need to do those things before. They're competing with private educational options and community colleges for dollars. They may have so much red-tape bureaucracy that important projects get stalled. They may be having trouble responding to their clients' needs. If the organization is large, it may be slow to react to market changes - most large organizations are. Sales may be booming, but infrastructure undoubtedly lags behind. It's hard to keep on top of everything that needs to be done. If the organization is growing fast, they've got growing pains. Use the career and money advice in The Millennial Game Plan to get and stay ahead for good. The Forbes eBook To Succeed In A Brutal Job Marketĭon’t let a rotten economy spoil your goals.
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